Lifestyle is a combination of motivations, needs, and desires.It is influenced by factors such as culture, family,reference, groups, and social class. The analysis of consumer lifestyle is an important factor in determining how consumers make their purchase decisions .Keeping in mind, Roma Setty, daughter of Mr. K.S. Nagraj Setty, the magnate of the world renowned Incense Brand “Satya Sai Baba Nagchampa”, has come with a new venture Saroma Lifestyle.

Roma Setty is blessed with knowledge & wisdom inherited from her father, Mr. Nagraj Setty, the driving force behind the business empire – Shrinivas Sugnadhalaya LLP. She is honored with a Master’s degree in International Business from Nottingham Business School, United Kingdom.

As a prelude, Saroma Lifestlye will be engaged in export of Perfumed / Fragrant candles, Aerosol Products & Soaps under the brand name of Saroma. Gradually, Saroma will be expanding their product line into other innumerable lifestyle products suiting the needs of the market from time to time.